Tiktok is now a platform for advertising alongside other popular social media such as Instagram, YouTube, and Twitter. This trend has also helped new stars make money from paid content on TikTok.
Some of them have become successful celebrities and are known to the wider public. Not so long ago, Forbes released a list of the top-earning TikTok stars in 2020.
To get the list, Forbes tracked their earnings for 12 months from June 2019 to June 2020. Here are the highest-income TikTok stars who aren't celebrities.
1. Addison Rae Easterling
Addison has 64.6 million followers on TikTok with annual sales of up to $ 5 million. He created a TikTok account in July 2019 and used the video-based platform to demonstrate his dancing skills.
In just three months, Addison already has a million followers and the number continues to grow. In December 2019, she decided that being a celebrity was her way of life and left college at Louisiana State University to pursue a career in Los Angeles. The decision was fruitful. As of July 2020, he became an advertising model for the American Eagle brand and earned income from advertising content on TikTok, print advertising for television advertising.
2. Charli D'Amelio
Charli's followers have been with TikTok since June 2019 and are now number 92.6 million. Forbes found that his income this year reached USD 4 million.
Charli is also famous for its music and dance content which is always going viral. Thanks to his creative content, he was invited by Bebe Rexha to be one of the backing dancers when he opened the Jonar Brothers concert at the Barclay Center in Brooklyn. The 16-year-old teenager has also received assignments with brands such as Hollister and Morphe Cosmetics.
3. Dixie D'Amelio
Dixie is the older brother of Charli D'Amelio, who is also a TikTok star. His followers are 40.5 million and his income is $ 2.9 million.
From the video 'for fun' on TikTok, the Connecticut woman released her own single called 'Be Happy' in June 2020. Even the song successfully debuted at number 1 on the US Billboard Top Thriller chart.
4. Loren Gray
Loren Gray is a TikTok star with 48.2 million followers and an annual income of $ 2.6 million. Before Loren became a social media celebrity, he was under the auspices of several talent agencies that didn't make him famous either.
Until finally Loren decided to go alone and find what he really wanted as an artist. TikTok's content made him a model for Skechers, Hyundai, and Burger King. He is also the content creator for Revlon.
5. Josh Richards
Josh Richards is known on TikTok for his cover and dance skills. He also frequently uploads lip-sync videos that make it viral and reach up to 22.4 million followers. Josh's income has now reached USD 1.5 million.
His popularity on TikTok led Reebok to partner with him. He also worked with Warner Records on the song's release. In addition to being an active TikTok star, Josh is also involved in the energy drink business he founded and the management company TalentX.
6. Michael Le
Michael Le's content is growing in popularity and attracting internet users' attention as he frequently invites Jonathan, his five-year-old brother, to participate in the TikTok video campaign. Michael currently has a contract with Energy Drink Bang and wants to start his career as a YouTube star.
7. Spencer X.
Spencer X is known as a beatboxer and has had 45.8 million followers since joining TikTok in February 2019. His income this year is around $ 1.2 million. Spencer X is armed with a number of well-known brands as content creators for Oreo, Uno, and Sony.